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  • Gary Lumb

Guide: Behavioural biases, and how they affect your financial decisions

Our latest guide is in partnership with Neil Bage, founder of Be-IQ, a fintech company focused on behavioural insights. The guide gives a fascinating overview of how our behavioural biases can affect the decisions we make. It could help you better understand your own decisions and what you can do to reduce your biases.


We start with an explanation of what financial biases are and where they come from, as well as looking at ten examples that you may recognise. While bias can influence many financial decisions, from what to spend money on to your relationship with saving money, one of the most researched areas is the impact it has on investing. Our guide explores how bias can sometimes lead you to take too little or too much risk.


Finally, we list some of the steps you can take to reduce your biases when making financial decisions.


Please download Behavioural biases: How they impact your financial decisions to read more.


If you have any questions about this guide or your financial plan in general, please get in touch.

Yorkshire Rose Financial Planning Ltd is an appointed representative of Sense Network Ltd which is authorised and regulated by the Financial Conduct Authority. Yorkshire Rose Financial Planning Ltd is entered on the FS Register (www.register.fca.org.uk) under reference 778188 and registered with Companies House England and Wales No. 10708121.

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The information contained within this website is subject to the UK regulatory regime and therefore targeted at consumers based within the UK. The Financial Conduct Authority does not regulate Tax Advice or Workplace Pensions

The Financial Ombudsman Service is available to sort out individual complaints that clients and financial services business aren’t able to resolve themselves. To contact the Financial Ombudsman Service, please visit www.financial-ombudsman.org.uk.

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